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Self Service Business Intelligence in Today’s Information Economy
Did you know that, in 2018, there were 6,800 SaaS companies (up 27% from 2017) available in the Marketing industry alone, not to mention other…
- Allie Decker·
- April 14, 2021·

ETL vs ELT: Which Is Better? [+ 5 Pros and Cons]
The main difference between ETL vs ELT is the process order and transformation stage, as well as the time it takes to perform both of these aspects. It’s up to you to decide what process is best for your data needs. This guide will help.
- Allie Decker·
- April 13, 2021·

3+ Ways to Speed Up Your Amazon Redshift Queries, According to Experts
So, you're in Redshift running queries and doing your typical data wrangling—but it's taking forever. If you've ever waited minutes or even hours for your queries to compute, you're not alone.
- Ankush Rustagi·
- April 10, 2021·

Gut Feel vs. Data Driven Decisions: Which Is Better?
“Trust your gut" is the trademark advice of mentors and grandmothers alike, and it remains a trusted mantra for many successful entrepreneurs. When making data driven decisions is preferred, is trusting your gut still a good idea?
- Allie Decker·
- April 8, 2021·

How to Use Sales Data to Close More Deals
One of the most effective ways to empower your sales team is with the right sales data—ideally with the right systems in place.
- Allie Decker·
- April 7, 2021·

4 Forecasting Models and How to Refine Them in Times of Uncertainty
Whether your company is a small startup or a large corporation, you need a clear view of your starting position (especially in the wake of the pandemic). Establishing solid forecasting models can help you avoid surprises and better project profits and losses.
- Joanne Griffin·
- April 7, 2021·

Data Transformation and Its Benefits
Data transformation is often a key staple in companies who are looking to organize their data, while also building a foundation for other data professionals and business professionals to access that same data.
- Allie Decker·
- April 6, 2021·

BigQuery vs Redshift: 3 Factors to Consider
Both Amazon and Google (as well as a number of other tech giants) offer data warehousing solutions for companies of all kinds. BigQuery vs Redshift ... which is better for your organization and data needs?
- Allie Decker·
- April 4, 2021·

What Is Amazon Redshift? Your Questions Answered
Data is unrivaled in its power to reveal insights for your business and customers. But where can you store it? What tools help you navigate and analyze it? Amazon Redshift, a leading data warehouse, is one of them.
- Ankush Rustagi·
- April 2, 2021·

Here’s How to Use Spreadsheets for Affordable, Data Driven Decision Making in Education
Education is one of the most important industries in our country. But does big data have a role in education? We say yes. Affordable data driven decision making in education is possible.
- Allie Decker·
- April 1, 2021·

Run SQL in Google Sheets: Introducing Our New Adhoc Query Feature [Product Update]
The path from SQL to spreadsheet is historically a long, tedious one involving many Import, Upload, and Export buttons. What if I told you that you could process SQL in Google Sheets? Yes, it's possible.
- Ankush Rustagi·
- April 1, 2021·

How to Run Automated Reports with Google Sheets
You spend a considerable amount of time collecting data from various systems and preparing that data for your next status report or big meeting, right? In this guide, we'll show you how to use Google Sheets for automated reports.
- Allie Decker·
- April 1, 2021·

The Best Google Add Ons: 15 Essential Tools for Businesses on G-Suite
G Suite is praised for its agility and speed but often lacks raw functionality compared to Office 365. In this post, we unpack the best Google add ons for your business.
- Allie Decker·
- March 23, 2021·

Is G Suite Worth It? 4 Reasons Your Business Should Migrate to Google Suite Right Now
As companies both big and small move to the cloud, we've seen an increased demand for cloud software platforms. Is G Suite worth it for your business?
- Allie Decker·
- March 23, 2021·

Why You Need to Care About Data Driven Marketing
Marketing people are, without a doubt, some of the worst affected by the scourge of ridiculous jargon. You’ll agree if you’ve ever heard a marketer…
- Allie Decker·
- March 22, 2021·

How to Report Data from Google Form Responses
You're looking for a better way to analyze and report Google Form responses. You're not alone.
- Allie Decker·
- March 22, 2021·

5 Benefits of Business Intelligence That Will Save You Time and Money
Many companies are data-rich yet information-poor. Thus, the benefits of business intelligence (BI) stem from how quickly raw data can be converted into usable information. Automating BI systems and processes is one of the best ways to optimize this golden ratio of efficiency.
- Allie Decker·
- March 15, 2021·

Data Warehouse vs Data Lake: 3 Important Differences
More and more organizations are investing in data lakes for their business intelligence needs. However, approaching a data lake as another version of a data warehouse can lead to big issues. Let's talk about a data warehouse vs a data lake.
- Allie Decker·
- March 13, 2021·

The Pros and Cons of Data Warehousing
What’s the first thing that comes to mind when you hear the term data warehousing?
- Josh Gleason·
- March 12, 2021·

Your Guide to Google BigQuery [+ 6 Pitfalls]
Today's data analysts and administrators must keep up with more data than ever. While many cloud-based data warehouses have popped up to help solve this problem, they don't scale quite like Google BigQuery.
- Allie Decker·
- March 11, 2021·

How to Transform Business Users into Citizen Data Scientists
What if I told you that in just a few clicks, an ordinary business software user could transform into a citizen data scientist? This capability is more within reach than you may believe.
- Allie Decker·
- March 9, 2021·