Marketing Ops

facebook ads
Marketing Ops

Facebook Ads: 3 Ways to Use Data to Optimize

To outperform competitors, you need to optimize Facebook ads manually by applying reported insights to current and future ad campaigns. Here’s how.

benefits of business intelligence
Marketing Ops

5 Benefits of Business Intelligence That Will Save You Time & Money

Many companies are data-rich yet information-poor.  Thus, the benefits of business intelligence (BI) stem from how quickly raw data can be converted into usable information. Automating BI systems and processes is one of the best ways to optimize this golden ratio of efficiency.

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