Facebook Pages is a powerful tool for businesses and individuals to reach and interact with their desired audience. What’s more, is that it allows you to track and analyze different user engagements.
If you’re already running a Facebook Page for your business, you’ll know that the insights can be viewed by all admins. From tracking new likes this week to how well your latest post is doing it shows you insights on how your Facebook Page is performing.
That means Facebook Pages are fantastic at delivering raw data but it’s up to us to interpret the insights on our own.
What’s the best time of day to post? Which post is worth boosting with advertising spend? What type of content attracts the most engagement? Link clicks? Business leads? These are all questions we want answers to.
It’s important to note that the insights of your Facebook Page are meant to be frequently analyzed, reported, and shared amongst your team. By doing so, it closes the loop between experimenting with new marketing strategies using Facebook Pages and finding out whether it was effective or not.
As such, today we’ll be touching on some actionable ways you can make the most of the insights you gain from Facebook Pages.
Export your Facebook Page insights
Facebook Pages collects a ton of interesting data about your audience and their interactions with your content.
But since there’s no way for you to future analyze and report on this data, the best next step is to export your data.
All you have to do is go to the top right of your Facebook Page Insights and select the Page Level Data you want to export. Consider this the type of data you want to export and within specific time ranges.
Once you’ve downloaded your raw data from Facebook you’ll definitely notice columns and columns on engagement sources, audience reach and other metrics.
While it may appear overwhelming at first, don’t fret. We’ll be diving into what you can do to further leverage all these insights.
Meaningful interpretations of data
Now that you have a plethora of raw data from your Facebook Page, what’s next?
What we want to do is take this data and make meaningful interpretations. Let’s walk through an example of what it means to leverage your data.
You might see a column consisting of your Facebook Page’s Lifetime Total Likes. Over the course of your specified dates, you’ll note how many likes you received. Now if you were to further analyze for trends, you can figure out when your audience finds you.
Is it the beginning of each month? Which day of the week? What are the popular seasons of the year? With this, you can further tie it into the promotion of your business. Combine this with your Total Daily Reach insights, and you can leverage whether the Likes correlate to the number of people reached.
Perhaps you sell goods that are more in-demand in the spring. With this knowledge, you can be choosing to invest more of your advertising budget during the off season like winter.
Facebook Pages gives you data that’s already presented in graphs and sometimes that can limit the way you analyze and interpret insights. That’s why it’s so important to go the extra mile, export your data, and future analyze it.
If you’re an expert in Excel, you’ll know that slicing and dicing raw data within the tool can really help uncover new insights on your audience and social impact.
Most of us, however, aren’t data analysts but still need insights into our day-to-day roles. What we recommend is to never shy away from data.
It doesn’t always take data analysts or knowledge of SQL to dive deeper. With this challenge in mind, Kloudio offers a Facebook Pages integration so that you can pull insights into our self-service report builder. Try it out for free and see for yourself how easy it is!