With an ever-increasing number of advertising platforms at their disposal, marketers have more avenues to reach their target audiences than ever before. But more campaigns run on more platforms means more data wrangling headaches when you have to attribute spend and determine which campaigns and associated platforms are working best.
We wrapped up 2020 by putting a bow on a number of new Kloudio integrations that will enable you to eliminate the data wrangling required by the marketing attribution process. This will give Marketing and Operations more time for analysis. Some of those integrations are highlighted below.
5 Kloudio Integrations for Marketing Attribution
Google Analytics gives businesses of all shapes and sizes better insight into how their customers are engaging with marketing campaigns, products, content, and more. Kloudio’s Google Analytics integration allows users to easily create reports from Google Analytics data—including sessions, duration, users, bounce rate, page views, and more—and run the reports in Google Sheets or Excel.
Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat Ads, advertisers are able to reach a global audience and drive meaningful results. Kloudio’s Snapchat ads integration allows users to easily create reports from Snapchat Ads data—including spend, impressions, swipe-ups, eCPM—and run the reports in Google Sheets or Excel.
Twitter Ads enable businesses to showcase content, build awareness, and drive conversions through one of the world’s biggest microblogging and social networking services. Kloudio’s Twitter Ads integration allows users to easily create reports from Twitter Ads data—including impressions, clicks, engagement rate, CPR, and more—and run the reports in Google Sheets or Excel.
Microsoft Advertising (formerly Bing Ads) is a service that provides pay-per-click advertising on both the Bing and Yahoo! search engines. Kloudio’s Microsoft Advertising integration allows users to easily create reports from Microsoft Advertising data—including campaigns, keywords, ad groups, conversions, budgets, and more—and run the reports in Google Sheets or Excel.
Taboola is an advertising platform that helps people find relevant content online, matching them with targeted news stories, articles, blogs, and other content. Kloudio’s Taboola Ads integration allows users to easily create reports from Taboola Ads data—including spend, impressions, conversions, CTR, CPC, CPM, and more—and run the reports in Google Sheets or Excel.
With these integrations (and more), Kloudio can automate your monthly marketing attribution process. Download our free guide for CMOs to learn how to leverage data to better run marketing attribution reporting.