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Facebook Ads: 3 Ways to Use Data to Optimize

We’ve learned that most people stop at auto-optimizing Facebook ads. Unfortunately, no auto-managed ad campaigns can stand the test of time or traffic. To outperform competitors, you need to optimize Facebook ads manually by applying reported insights to current and future ad campaigns.

Whether you’ve launched your first or five-hundreth Facebook ad campaign, avoid the temptation to sit back and relax while your ads are running. Below, we’ll teach you more about how to use data to optimize your Facebook ads reporting.

In the following article, we’ll cover:

  1. The most important Facebook ad campaign metrics
  2. How to use Campaign Breakdown menu to see more insights
  3. AHow to optimize your Facebook ads based on your data reports

Key Facebook Ads Metrics

The first task at hand is to track your key Facebook ad metrics. Measuring the performance of your single ads, ad sets and campaigns in one week increments will help you better understand your Facebook ad campaign performance overall.

When you look at Ads Manager, you should see a reporting table with a variety of ad metrics. Don’t overlook:

  • Cost-per-click
  • Cost-per-conversion or lead
  • Unique clicks to your webinar or listing
  • Impression to engagement ratio

If you’re overwhelmed by all the data available to you, start with these metrics. Facebook ads automatically shows you which ads are performing best, but it’s up to you to manually analyze and optimize ad sets that aren’t performing as well.

Leverage Campaign Breakdown for Facebook Ad Insights

Now that you’ve had a look at your Facebook ad metrics, let’s dive a little deeper into the Campaign Breakdown. The information you’ll find under Campaign Breakdown is categorized in three ways:

  1. Delivery covers the age, gender, browsing device, and browsing location of your audience.
  2. Action covers anything from ad type and call-to-action to information collected.
  3. Time covers the time of day, day of weeks, and period of the month the ads are effective.

The data provided in the Campaign Breakdown can answer some important questions:

  1. In which cities, states, or countries are the largest populations of your target audience?
  2. What types of ad placements are performing the best for your target audience?
  3. Which times of day delivers the highest conversions for the lowest bidding cost?

Because Facebook ads reporting has limited options, you may want to consider analyzing these important metrics through a more specialized platform. Kloudio, for instance, delivers self-service data reporting to help Facebook ads users optimize their campaigns through analyzing ad metrics.

Optimize Facebook Ads Based on Data Reports

With Kloudio, you can create reports easily to share with your team or clients. Whether you’re part of a marketing team or agency, this is something that your stakeholders will find valuable.

Consider several reports you may want to build when analyzing Facebook ads:

  • Customer persona analysis: It’s important to know and understand who wants your product or service. By looking at the data of those that are engaging and converting through your Facebook ads, you can learn more.
  • ROI performance: The conversion-focused report is ideal for management and company meetings where you can justify your marketing spend given the revenue being generated by Facebook ad campaigns.
  • In-depth reporting: As part of Marketing, you need to make regular decisions to improve your Facebook ads. That’s why you’ll need to pull regular reports to track changes and trends.

Build out reports without leaving Excel or Google Sheets by connecting Kloudio’s Facebook Ads integration. Interested in seeing this in action? Just request a demo.

The Future of Facebook Ads

Facebook ads bring immense value to businesses. With the right insights, you can optimize campaigns to convert the right audience.

Now, there is no single optimal way to run a successful Facebook ads campaign; experimentation is key. Apply what we’ve shared with you today to learn and test strategies that work for your business.

Want to learn more about optimizing Facebook for business? Read more here.

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