Tech giants and enthusiasts world-wide entered the Google Cloud Next 2017 conference with speculation and curiosity. New product announcements were slim, but the conference addressed major areas of focus in the coming years, along with a litany of improvements and open betas to their infrastructure.
Data for All
Machine learning took the stage as a primary goal to enhance and perfect. “Democratizing data”, as Chief Scientist of AI and ML Fei-Fei Li described during Day 1, by way of Video Intelligence API. From Video Intelligence to Data Loss Prevention API, they desire to refine the process of filtering, accessing, and analyzing data.
Search-based capabilities meant to extract data will continue improving with Cloud Vision and Jobs API (only two of the handful announced). Vision API takes metadata to formulate classes of images, whereas Jobs API adds relevant factors to career engines, tailoring search results based on a wider variety of parameters. Ultimate data refinement for customers and their clients.
An audience-level view of the conference (via Josè Altagracia Paredes)
It’s all in an effort to increase data accessibility among businesses. CEO Sundar Pichai opened the conference with this key standard. Accompanied by the prevailing need to lower the cost of bulk storage and computing.
He recognizes the untapped potential of per-minute and quantifiable data usage. To ameliorate the commonly enforced high price tag with large capacity storage. A streamlined billing cycle was introduced: Committed use discounts.
Normally customers lock in a three-year VM contract with little wiggle room, and they strove to break that standard. Instead, you commit to a subset of designate vCPUs and memory. Which, of course, equals a whopping 57% discount on normal packages.
As notated by Google’s pricing details, these are only meant for “predictable and steady-state usage where you will use a specific amount of cores and memory for future workloads”. A foreseeable trend of ever-changing data amounts will benefit less from committed use.
Advancing and Expanding
Affordability is only a relevant factor when data safely populates. Advances in security founded a conference topic for several betas and upgrades.
Now released to the public in beta form, Identity Aware Proxy (IAP) verifies identity without VPN-dependent verification to applications. It instead grants user login via browser credentials. Better yet, it’s accessible anywhere and proves simpler than the end-user VPN. Thus providing an award to phishing with resilient security keys.
Hardware security wasn’t important. Within Google’s servers, a new implementation of a chip named Titan. It operates as a low-powered microcontroller, bolstering hardware security. Therefore, these efforts all point toward a highly concentrated internal boost each time the server reboots. Reworking identity parameters and server control facilitate security from the inside out.
Determined to expand the Google Cloud Platform (GCP), they revealed three new regions with planned cloud capabilities by next year: Eastern Canada/Montreal, The Netherlands, and California. This bumps the available regions from six to an upcoming seventeen. Of course, this is good news for any companies in those regions (including us in the Silicon Valley).
If you missed out on the major announcements, and want to see for yourself? Watch keynote speaker addresses and highlights on YouTube.
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